Gold Coast fitness empire sets new personal best

Gym equipment manufacturer Verve Fitness is pushing the limits of Australia’s growing fitness industry.

Jan 29, 2024, updated Jan 29, 2024

Founded in 2018, this leading fitness equipment supplier has quickly become one of Australia’s most popular names in the fitness industry. 

The premium brand of fitness equipment is known for its logo BE> which you’ll find moulded into its range of products. 

Verve Fitness’ wide array of equipment is now filling gyms across the country.

“Our vision is to inspire people to Be Greater Than,” shared founder and CEO Niall Wogan. 

“It’s not about being better than anyone else, it’s about being the very best version of yourself.”

This inspiring approach to fitness and self-improvement immediately resonated with customers, as within 15 months of launching the company outgrew its 632 sqm warehouse in Nerang.

Verve Fitness quickly relocated to a brand new 2,300 sqm facility just off the motorway in Upper Coomera. Here, the 30-person company has reached new personal bests, currently supplying hundreds of schools, home gyms and national chains with its product. 

“Gold Coast has the ideal blend of business and pleasure,” said Wogan, who attributes the city’s lifestyle to Verve Fitness’ success.

“It’s an amazing city for sports and fitness, and the lifestyle is ideal for raising a family.” 

Beyond the high quality and Australian designed equipment, it’s the outstanding customer service that sets Verve Fitness apart. 

“We are obsessed with making our customers happy,” said Wogan, and Gold Coast’s diverse population of locals and newcomers has made that business goal possible.

“There’s a large pool of talent and we find that people want to move from other areas to live and work here.”

With a prominent sports and fitness industry already in the region, Verve Fitness has very quickly found its place within the local community. Even taking advantage of local initiatives such as entrepreneurial grants from the City of Gold Coast to boost its success. 

Verve Fitness is 100 percent Australian-owned and operated business who have localised the international fitness industry to meet the demands of the Australian market.  

Gold Coast born fitness equipment pushing the limits of prestige gyms like Waratah’s Elite Training Facility.

“We had customers asking us for Australian made products so we started manufacturing Australian made products.”

Today, many Verve Fitness products have an Australian-made sticker of approval and use Australian-made steel. 

You can find its equipment in international gym chains like World Gym, Anytime Fitness, Fernwood Fitness and Plus Fitness. Verve Fitness has also won the attention of professional sporting teams, becoming official partners of the NSW Waratahs, Western United FC and Brisbane Roar FC. 

In 2024, Verve Fitness has its sights set on accelerating international growth. Wogan aims to deliver the Verve Fitness vision through an even more quality customer experience. 

“Verve means energy, enthusiasm, vigour and vitality; [they’re] the qualities we hope to encourage in people using our equipment.”

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