Qantas delivers masterclass in how to shake money out of anxious governments

When Alan Joyce suggested Qantas might relocate its headquarters, the Queensland Government jumped at the bait. With hundreds of jobs on the line, it had no choice writes Robert MacDonald

May 10, 2021, updated May 10, 2021
Qantas chief executive Alan Joyce said demand had been strong (AAP Image/Joel Carrett)

Qantas chief executive Alan Joyce said demand had been strong (AAP Image/Joel Carrett)

Was Qantas CEO Alan Joyce ever seriously thinking about leaving his three-bedroom penthouse in a Harry Seidler-designed apartment building in Sydney’s The Rocks to move to Brisbane?

I have my doubts, but when Qantas invited state governments in September last year  to bid for its Sydney-based head office, the Palaszczuk administration took the bait.

Qantas made it sound like a serious proposition.

“Possible interstate move for national carrier HQ as it consolidates property footprint”, was the tantalising headline on Qantas’ statement announcing a review of the location of its key facilities “as part of its recovery plan and efforts to cut overheads”.

The company revealed the outcome of that review last Thursday and, no surprises here, Qantas’ 49,000 square metre head office is staying at Sydney’s Mascot.

In fact, nothing much has changed at all. Melbourne gets to keep Jetstar’s headquarters and Qantas’ heavy maintenance facilities, with its 750 jobs, remain in Brisbane.

The only real difference is that Qantas has been able to shake out who knows how many millions of dollars of support from state governments – Queensland included – with the crude but effective tactic of holding jobs to ransom.

The states really had no choice but to cough up, just to make sure they didn’t lose what they already had, let alone winning new investment from Qantas.

As Treasurer Cameron Dick put it, “this was a highly competitive process – Qantas put all of its property assets on the table.”

“We were in a fight with other states who wanted to poach jobs from Queensland.”

Joyce kept the shimmering mirage of  a possible head office move in play to the very end of the process.

“Moving one or both of our headquarters was always a live option and there were times in the process where that seemed to be the most likely outcome,” Joyce said last week.

“Ultimately, once the final offers were assessed on a like-for-like basis, the set of decisions we made was the most beneficial to the group overall.”

And with the added benefit of not having to pack up the penthouse.

But what about us, the taxpayers, who stumped up the ransom to keep our state-based Qantas jobs? Was it beneficial to us?

That’s impossible to tell.

Qantas and the states have declared any actual discussion of money is commercial in confidence.

“I play the maroon cards close to the chest, I’m not one to tip off our competitor states, particularly the big states of New South Wales and Victoria,” Dick said.

Which is a bit of a nonsense if you think about it. This is a one-off event – Qantas reviewing its physical presence around the country.

And we’ve already invested $200 million of state money in Australia’s only other national airline, Virgin.

How many more interstate bidding wars for major airline investment in Australia can there possibly be?

Perhaps Dick was just embarrassed by how much he had to fork over.

Queensland did win the promise of some new investment from Qantas, estimated to create around 100 new jobs in the state, which is good news.

But how much of that new, unspecified investment might have happened without government backing?

Mightn’t the decision to relocate some of  the maintenance on Jetstar’s Airbus A320 fleet – initially on a trial basis – from Singapore to Brisbane, have occurred anyway, what with COVID-19 and all?

And did Qantas really need government support to build a new flight training centre at Brisbane Airport.

It had already admitted, before last week’s announcement, that relocating new flight simulators in Brisbane and Melbourne “can reduce costs by millions of dollars a year” by training crew in their home bases.

I did ask Qantas why they needed government support to make the various investment decisions announced last week.

Weren’t they sufficiently robust to stand on their own merit? Or was Qantas simply playing one state off against another to get the best deal? I asked.

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I was referred to Joyce’s already issued and less-than-informative public statement on the matter.

“Once agreements are finalised, Qantas will receive a range of benefits for these commitments, including payroll tax relief, tourism marketing funding, property rebates, training support and direct incentives – all of which are designed to reflect and help increase future economic activity generated by the group.”

Not very helpful, but you might be pleased to know that Joyce was most appreciative.

“Each state put a lot of effort into their offers and we thank them sincerely,” he said.

Qantas really has delivered a masterclass in how to shake money out of governments.













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