Horne to hand over the reins as Vita charts new course after Telstra

Maxine Horne will stand down as chief executive of Vita Group as the company undertakes a radical transformation.

Nov 10, 2021, updated Nov 10, 2021
Vita Group's Maxine Horne

Vita Group's Maxine Horne

The resignation was announced ahead of its shareholder meeting today to approve its new direction after it sold its Telstra stores recently and announced a move to concentrate on its beauty businesses.

Under that deal, Vita Group would exit the Telstra consumer stores for $110 million and the company will concentrate on its Artisan Aesthetics Clinics.

Under the new strategty, Horne will shift into the role of non-executive director and Pete Connors will take on the chief executive role. Chairman Dick Simpson will also resign and be replaced by Paul Mirabelle. Neil Osborne will also resign from the board.

Although the move was announced at today’s general meeting they would only come into effect after the annual general meeting later this month.

The Vita Group was founded by Horne and her former husband David McMahon in 1995 when they opened a shop on the Gold Coast. Since then it has grown to 100 Telstra shops that will be sold back to the communications giant and 21 Artisan clinics.

Vita’s shares took a heavy hit when Telstra announced its decision to bring the stores back in-house earlier this year and were suspended from trade this morning ahead of the shareholder meeting this morning.

No detail was given for Horne’s resignation as chief executive.

InQueensland in your inbox. The best local news every workday at lunch time.
By signing up, you agree to our User Agreement andPrivacy Policy & Cookie Statement. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.





Local News Matters
Copyright © 2024 InQueensland.
All rights reserved.
Privacy Policy