Jumbo’s lottery play lifts a big weight from fundraisers
Lotteries platform Jumbo Interactive has signed up two charities, Paralympics Australia and St John’s Ambulance, and launched a managed services business in Australia to operate lotteries.
Jumbo Interactive has struck a deal to run lotteries for Paralympics Australia
Jumbo said it expected to earn about $6.5 million from each of the charities once the structure was in place.
The new division will provide a lottery management service for not-for-profits and include prize procurement, game design, campaign marketing, customer relationship and draw management.
Under the new agreement with the charities, the Brisbane-based Jumbo would launch and operate new lottery games and earn a fee for the provision of services. The fee would be based on a percentage of total transactional value and a share of the profits.
The new division will be an extension of its successful UK-based Gatherwell, which it bought in 2019.
Jumbo would also become an official partner of the Parlalympics Australia team. Both agreements were for four years.
